Ryan Magin – The Halo Effect [7 mp4]
English | Size: 553.45 MB (580,333,384 bytes)
Category: Fashion / Grooming
The halo effect is a cognitive bias in which an observer’s overall impression of a person, company, brand, or product influences the observer’s feelings and thoughts about that entity’s character or properties. It was named in reference for the person having “A Halo” or perceived as angel like.
Do you think it is a coincidence that 85% of the Fortune 500 list is comprised of folks that graduated from a fraternity?
It is not.
They do know a secret that you don’t.
They know that first impressions are everything.
If you make a wrong one then you can can kiss a high paying career and beautiful women good by.
In Edward Thorndike’s research he discovered that by altering ones appearance you could dramatically enhance their chances for success.
This was across the board when it came to sleeping with high quality women, getting higher starting salaries, and even major brands when it comes to positioning their products.
Your attractiveness is found to be the #1 thing involved when it comes to producing a Halo Effect.
In Thorndike’s studies he found that those with a higher level of “Perceived” attractiveness were more likely to be portrayed as a kinder more intelligent person. Recent research by universities also concluded the role of attractiveness has been tied to life success and personality.
This was further researched and concluded in a study by Dion, Berscheid & Walster in 1972. This particular study studied sixty students in their reaction to being shown 3 photos, 1 of an attractive person, one of average looks, and one that was unattractive.
The study participants were then asked to predict the overall level of happiness, and level of financial success the subjects in the pictures would have for the rest of their lives.
Due to the nature of the Halo Effect the subjects unanimously chose the more attractive individual to have higher levels of professional success (Make More money), to be more socially desirable (have more friends and beautiful women), and live happier lives in general.
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