Content Promotion Summit 2016
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How To Create And Promote Engaging Content For More Customers And Sales
Over 70 experts from around the world are opening up their marketing playbooks. They will give you easy to follow, step-by-step instructions to get your content into the hands of raving fans.
Day 1 – Content Strategy
How to Lay the Foundation of Your Content Strategy for Faster Results
Every house needs a foundation. The same goes for your content marketing.
Jeff Bullas, Will Blunt, John Jantsch, Michael Brenner, Morgan Brown, Ryan Robinson, Eric Siu, Alex Birkett, John Meese, Tom Treanor, Brennan Dunn, Will Blun, Peter Sandeen, Sid Bharath and Jason Van Orden will teach you how to lay the foundation for your content strategy to grow your audience and get the results you desire for your blog.
Alex Birkett – The Importance of Creating a Clear Content Framework
Alex Birkett is a Growth Marketer at ConversionXL. He moved to Austin, Texas after graduating from the University of Wisconsin. When he’s not optimizing websites, he enjoys cold IPAs, traveling, and karaoke jammin’. He also writes on his personal blog.
AlexBirkett.com | Twitter
Brennan Dunn – How to Create a Content Strategy that Attracts the Right Audience
Brennan Dunn is the founder of Double Your Freelancing and helps teach freelancers and consultants how to earn more money and work with better clients. He’s the creator of Double Your Freelancing Rate and Double Your Freelancing Clients. His free pricing course, Charge What You’re Worth, has helped thousands of freelancers and consultants charge what they’re worth.
DoubleYourFreelancing.com | Twitter
Eric Siu – How to Create Insanely Valuable Long-Form Content
Eric Siu currently runs digital marketing agency Single Grain. His background is in internet marketing and he previously ran the growth team at online education startup Treehouse. He has also consulted for various Fortune 500 companies and venture backed startups.
Jeff Bullas – How to Build a Blog that Attracts Millions of Visitors Every Year
Jeff Bullas is a social media strategist, speaker, author and acclaimed blogger. He was considered the Onalytica’s #1 Global “Digital Marketing Influencer” of 2016, Top-100 Social Media Power Influencers in 2015, ranked number 8 on Forbes'”The World’s Top 40 Social Marketing Talent” in 2014, and won Social media Examiner’s “Top 10 Social Media Blogs” in 2013.
Jeff is an expert in social media marketing and content marketing. Through his blog, he teaches millions of readers how to drive traffic to their website, improve their blogging skills, optimize their content for organic search and how to gain traction on social media.
JeffBullas.com | Twitter
John Jantsch – How to Build a Content Strategy for Your Business Blog to Attract More Customers
John Jantsch is a marketing consultant, speaker and best selling author Duct Tape Marketing, Duct Tape Selling, The Commitment Engine and The Referral Engine.
He is the creator of the Duct Tape Marketing System and Duct Tape Marketing Consulting Network that trains and licenses small business marketing consultants around the world.
He frequently consults with small and mid-sized businesses helping them create marketing plans and organized marketing systems that smooth the way for steady growth.
His blog was chosen as a Forbes favorite for marketing and small business and his podcast, a top ten marketing show on iTunes, was called a “must listen”by Fast Company magazine.
Huffington Post calls him one of the top 100 “Must Follow” on Twitter and Forbes named Duct Tape Marketing one of the 100 Best Websites for Entrepreneurs.
DucttapeMarketing.com | Twitter | Free Gift
John Meese – How to Establish a Strong Structure for Consistent Content Creation
John Meese built an online business from scratch while working a full-time job at Chick-fil-A, and now runs his WordPress theme company and online education platform full-time.
John’s personal motto is “Always be teaching” and that’s what he does for online entrepreneurs with his tutorials at johnmeese.me.
He lives with his wife and infant son in Columbia, TN (just south of Nashville) and works out of an office right on the square.
JohnMeese.me | Twitter
Michael Brenner – A Blueprint for Building a Content Machine for Any Industry
Michael Brenner is the author of The Content Formula and a highly sought-after keynote speaker. He’s also a frequent contributor to Forbes, The Economist, The Guardian, and Entrepreneur. Over the last two decades, Michael has led marketing strategies for brands such as SAP, Nielsen, 3 startups and multiple non-profits.
He’s initiated content marketing strategies for Fortune 50 brands and built thriving communities for tiny start-ups. Today Michael Brenner is the CEO of Marketing Insider Group where his team creates content designed to reach, engage and convert new customers
MarketingInsiderGroup.com | Twitter | LinkedIn
Morgan Brown – How to Apply the Growth Marketing Principles of Uber to Your Content
Morgan is a growth marketer and COO of Inman, the Wall Street Journal for Realtors. He has worked with early stage companies to help them gain traction and reach their milestones through user acquisition, user retention and revenue growth. He’s a full-stack marketer and co-author of Startup Growth Engines: Case Studies of How Today’s Most Successful Startups Unlock Extraordinary Growth
MorganBrown.co | Twitter | LinkedIn
Peter Sandeen – How To Find And Create Value Propositions That Speak To Your Target Customer
Peter Sandeen focuses on the fundamentals that make marketing effective and efficient. Half of his clients are other marketing experts who want his help with value proposition development, sales funnel building, and conversion optimization. He’s known for being focused, straightforward, and practical. And many experts have adopted his processes and frameworks to simplify the most complex marketing topics.
PeterSandeen.com | Twitter
Ryan Robinson – The Key Differences Creating Content Strategies for Large and Small Blogs
Ryan Robinson is a content marketing consultant to the world’s top experts and growing startups. His work is featured on Forbes, Entrepreneur, Inc, Business Insider, Fast Company and more. He’s also an online educator and his blog teaches over 150,000 monthly readers how to start and grow a profitable side business.
Ryrob.com | Twitter | LinkedIn
Sid Bharath – How to Do Competitive Research to Find Valuable Content Ideas
Sid is an entrepreneur, writer, and VP of Growth at Thinkific, a platform that helps you create and sell online courses. Previously, he was the marketing manager at LemonStand, quadrupling their growth in 1 year through content marketing. He’s also been featured on Forbes, Content Marketing Institute, and many other major publications.
Thinkific.com | Twitter | LinkedIn
Tom Treanor – Nailing the Basics How to Build a Content Marketing Strategy
Tom Treanor is an experienced digital marketer who previously led the Content Marketing, SEO and Social Media efforts for SaaS startup Wrike.com for two years, headed up Digital Marketing at Meltwater, and has consulted to many startups, solopreneurs and small and medium businesses as the founder of Right Mix Marketing. He recently joined Alexa.com to help drive the product roadmap for their suite of online marketing tools.
RIghtMixMarketing.com | Twitter | LinkedIn
Will Blunt – The Importance of Creating Anchor Content to Attract More Visitors from Search Engines
Will Blunt is the founder and Director of Marketing at Blogger Sidekick.
Will has been featured on HubSpot, MarketingProfs, Social Media Today and Business2Community as a blogger. He is the Managing Editor at Bluewire Media, voted Smart Company’s Top Business Blog in Australia and Blog Editor at JeffBullas.com.
BloggerSideKick.com | Twitter
Day 2 – Content Creation
How to Create Content To Build Insane Credibility with Your Audience
You have the right foundation for your content strategy. Now you will want to know how to create the content to execute on that strategy.
Andy Crestodina, Steve Rayson, Sol Orwell, Sue Anne Dunlevie, Nat Eliason, William Harris, Aaron Orendorff, Kristi Hines, Guillaume Decugis and Yaro Starak will show you how to create content that can attract the attention of industry influencers and lead to more money.
Aaron Orendorff – The importance of creating good content
By night, Aaron Orendorff’s busy “saving the world from bad content” as a freelance copywriter over at iconiContent. By day, he teaches communication and philosophy at the local college.
Aaron Orendorff is a regular contributor at Entrepreneur, Fast Company, Business Insider, Content Marketing Institute, Unbounce, and more. Grab his Ultimate Content Creation Checklist at iconiContent.com or follow him on Twitter.
IconIcontent.com | Twitter
Andy Crestodina – How to Leverage Content Hubs to Outrank Anyone (Even the Big Guys)
Andy Crestodina is a co-founder of Orbit Media, an award winning, 35-person web design company in Chicago. Over the past 16 years, Andy has provided web strategy and marketing advice to more than 1000 businesses.
Andy has written hundreds of articles on topics including search optimization, social media, Analytics and content strategy.
He is a content marketing speaker at conferences around the US and he’s also the author of Content Chemistry: The Illustrated Handbook for ContentMarketing.
OrbitMedia.com | Twitter | LinkedIn
Guillaume Decugis – The 5 stages of content creation and promotion
An engineer turned-marketer, Guillaume has experimented a lot with content marketing and developed the lean content marketing methodology as a way to help marketers generate ROI with content. His vision of lean content marketing guides the development of the Scoop.it platform as well as the editorial line of our blog and resources. Guillaume is a serial entrepreneur, an avid freeride skier and a rock singer.
Scoop.it | Twitter | LinkedIn
Kristi Hines – How to write engaging guest posts for top blogs to grow your traffic and inflence
Kristi Hines is a freelance writer and professional blogger who has been covering business and online marketing topics since 2008.
After establishing her blog Kikolani, she began to expand her reach by contributing popular online publications including Search Engine Journal, Search Engine Watch, and Social Media Examiner.
Around the same time, she entered the world of freelance writing and started working with awesome companies including KISSmetrics, Sprout Social, and Unbounce.
Nat Eliason – How to create insanely valuable long-form content
Nat Eliason is a writer and digital nomad and a former content marketer at SumoMe. His biggest project right now is a book about sex, based on the success of a number of articles. But he writes about all sorts of fun things on this site which you can get a taste of here. In the last few years, he worked as the Marketing Sumo at SumoMe for 8 months, growing the blog from 13,000 to 170,000 visits a month, among other taco-related things.
He created Programming for Marketers, an email and paid course that’s taught thousands of marketer technical skills to help them improve their technical marketing skills. Prior to that, he was part of Zapier’s marketing team where he contributed to their blog and worked on their content strategy.
NatEliason.com | Twitter
Sol Orwell – How examine.com used reddit to source content and create a 7-figure business
Sol Orwell has been building online businesses for over 17 years, bouncing from one interest to another. He blogs about his approach to entrepreneurship at www.SJO.com.
Sjo.com | Twitter | LinkedIn
Steve Rayson – Understangind the true value of data-driven content
Steve is a co-owner of BuzzSumo. His interests are marketing, technology and learning. Steve was previously Managing Director and co-founder of Kineo. Steve is a serial entrepreneur, having previously founded and sold three companies prior to BuzzSumo. Steve was previously a consultant at KPMG and Ernst & Young.
BuzzSumo.com | Twitter | LinkedIn
Sue Anne Dunlevie – Getting the basics of blogging done right
Sue Dunlevie helps bloggers make more money with their blog so they can work at home, be their own boss and spend more time doing what they love.
SuccessfulBlogging.com | Twitter
William Harris – How to crush it with content in unusual niches
William Harris is the CEO and growth marketer of Elumynt, LLC., VP of Marketing and growth for several ecommerce and SaaS businesses including Sellbrite, HomeSpotter, and Dollar Hobbyz, and former head of marketing for When I Work, a VC-backed SaaS company.
Elumynt.com | Twitter | LinkedIn
Day 3 – Copywriting
How to Write Email Subject Lines that Make People Stop, Click, and Read
Perry Marshall’s right-hand man, Josh Earl, and Ramit Sethi’s go-to guy, Primoz Bozic, will teach you how to write email copy that earns the trust and gets your audience itching to buy from you.
Josh Earl – How to create email courses that build know, like and trust and turns subscribers into lifelong customers
Josh Earl helps online entrepreneurs and small biz owners create a steady stream of sales and income using fun-to-write, educational email courses. He hones his email marketing and copywriting skills as the director of marketing for Simple Programmer, an online community for software developers. Josh’s writing has been featured on major sites such as Entrepreneur.com, and his client list includes AdWords guru Perry Marshall.
JoshuaEarl.com | Twitter
Primoz Bozic – How to write email copy that builds trust and generates more sales
Primoz Bozic is a productivity coach from Slovenia. He is the founder Skyrocket Your Productivity, that help tech savvy entrepreneurs and executives earn more money, grow their business and get both more from their life and work by showing them how they can be more productive and balance their life.
Day 4 – Content Writing
How to Write Conversationally to Engage and Delight Your Audience
Ben Franklin once said, “Either write something worth reading or do something worth writing.”
Mary Jaksch, Carol Tice, Henneke Duistermaat, Barry Feldman, and Jacob McMillen will teach you the art of writing (also known as copywriting). Their copy will help you to engage and delight your audience by writing conversationally.
Barry Feldman – How to write copy that converts visitors into buyers
Barry Feldman is the author of SEO Simplified for Short Attention Spans. Barry operates Feldman Creative and provides content marketing consulting, copywriting, and creativedirection services. He contributes to top marketing sites and was named one of 25 Social Media Marketing Experts You Need to Know by LinkedIn. To get a piece of his mind, visit his blog, The Point.
FeldmanCreative.com | Twitter | Slideshare
Carol Tice – How to turn your blog into a six-figure business
Carol Tice is an award-winning, fun-loving freelance writer from the Seattle area. She’s obsessed with helping writers earn more from their work.
She has been awarded as one of the Top 10 Blogs in Write to Done’ s annual contest and listed in Writer’ s Digest’ s 101 Best Websites for Writers.
MakeALivingWriting.com | Twitter | LinkedIn
Henneke Duistermaat – Henneke’s magical sauce that turns a bland blog into captivating content
Henneke Duistermaat is an irreverent business writing coach on a mission to stamp out gobbledygook on the Internet. She’s authored two Amazon 5-star rated books about copywriting and business blogging. Henneke is also the founder of Enchanting Marketing, a popular blogs dedicated business writing, and she is a regular contributor to Copyblogger.
EnchantingMarketing.com | Twitter | LinkedIn
Jacob McMillen – How to find your 3 second hook to grab your readers attention immediately
Jacob McMillen is a website copywriter and content strategist. He helps business optimize every stage of their conversion funnels and then writes marketing and career advice that doesn’t suck via his blog Digital Careerist.
JacobMcMillen.com | Twitter | LinkedIn
Mary Jaksch – Trade secrets to creating enganging content, every time
Mary Jaksch is a published author and the editor-and-chief of Write to Done. She has trained over 5,000 bloggers in the art of content marketing. Mary considers herself a serial achiever, having become an authorized Zen Master and 5th degree black belt in karate.
WriteToDone.com | Twitter | LinkedIn
Day 5 – Content Outreach
How to Create a Snowball Effect With Content Outreach for Tons of Free Traffic
Have you ever considered how to reaching out to those in your niche can rapidly grow your influence?
Sujan Patel, Dave Schneider, Tom Hunt and Zachary Grove will show you everything you need to know about reaching out to prospects and influencers to build anticipation and momentum for your content so it spreads like wildfire.
Dave Schneider – How to perform blogger outreach to get more email subscribers and leads
In 2012 Dave Schneider quit his corporate job to travel the world with his girlfriend. Together, they visited over 40 countries across Asia, Europe, and Australia, and have been earning a living entirely online. Currently, Dave is the cofounder of NinjaOutreach, an innovative new Blogger Outreach software for marketers.
NinjaOutreach.com | Twitter
Sujan Patel – The most effective strategies for promoting your content today
Sujan Patel is the co-founder of Web Profits, a growth marketing agency helping companies leverage the latest and greatest marketing strategy to fuel their businesses. Sujan has over 13 years of internet marketing experience and has led the digital marketing strategy for companies like Sales Force, Mint, Intuit and many other Fortune 500 caliber companies.
Sujan is the leading expert in digital marketing. He is a hard working & high energy individual fueled by his passion to help people and solve problems. Sujan is the co-founder of WebProfits, a growth marketing agency, and a partner in a handful of software companies including ContentMarketer.io, Narrow, Quuu, and Mailshake. Between his consulting practice and his software companies, Sujan’s goal is to help entrepreneurs and marketers scale their businesses. Sujan is an avid blogger and writes 6 blog posts a week for publications like Forbes, WSJ, Inc and Entrepreneur Magazine.
SujanPatel.com | ContentMarketer.io | WebProfits.agency | Twitter
Tom Hunt – How to land podcast interviews to get more customers and sales
Tom Hunt is a TEDx Speaker, Dragon’s Den Failure and Founder of Virtual Valley, a platform that connects Entrepreneurs and Rockstar Virtual Assistants with the mission of giving Entrepreneurs back 1 million hours of their time by 2018.
Tom also shares his best marketing techniques with all the legends on his blog, TomHunt.io.
TomHunt.io | VirtualValley.io | Twitter
Zachary Grove – 5 hacks to maximize email traffic to your content
Zach Grove is the Growth lead at Drip, an email marketing & automation tool. Zach runs Drip’s conversion rate optimization efforts, in addition to content marketing, paid advertising, and whatever it takes to drive growth.
GetDrip.com | Twitter | Free Gift
Day 6 – Earned Media
How to Earn Free Mentions From the Press
Getting coverage in the media is a great opportunity to build your brand and your audience.
Dmitry Dragilev, Nathan Resnick, and Dan Scalco will guide you on how to connect with reporters and journalists for a powerful earned media strategy that turns into powerful links, traffic and social proof.
Dan Scalco – How to write on any publication, large or small
Dan Scalco is the founder of Digitalux, a digital marketing agency located in Hoboken, New Jersey. He has had the pleasure of working with every type of business from top SaaS companies and nationally ranked universities to small mom-and-pop shops and other mid to small-sized businesses. In his spare time, he is a columnist for Inc, Huffington Post, and Entrepreneur Magazine, where he writes about advanced digital marketing strategies, growth marketing/hacking, entrepreneurship, and productivity hacks.
When not in front of his computer, he can be found tinkering on his old motorcycle, running along the Hoboken waterfront, or playing with his dog, Max.
Digitalux.co | Twitter | LinkedIn
Dmitry Dragilev – How to perform press outreach to get high authority backlinks and build your brand
Dmitry Dragilev is the founder of JustReachOut – helping startups forget PR firms and pitch journalists and influencers themselves. A few years ago he used SEO and PR to get the startup he worked at acquired by Google, post acquisition he decided to build a tool to help everyone do the same! Dmitry has been hacking SEO and PR for nearly 10 years. He is a contributor at Entrepreneur, TheNextWeb, TechCrunch and has published over 1300+ articles total on numerous other publications including HuffPo, Inc, FastCo, Wired and tons of others.
CriminallyProlific.com | Twitter | Free Gift
Nathan Resnick – How to tap into your competitor’s PR to get free media
Nathan Resnick is the co-founder of Sourcify, a startup making product sourcing better. In the past two years he has brought dozens of products to market, been a part of projects on Kickstarter raising a total of over $1mil, and been featured in media outlets like the New York Times, Bloomberg Businessweek, Huffington Post, Entrepreneur, and more.
TrySourcify.com | Twitter | LinkedIn
Day 7 – Podcasting
Podcasting Your Way to More Email Subscribers and Sales
Podcasting can be a great opportunity to build relationships and an audience.
Jon Nastor and Wes Schaeffer will show you the ins-and-outs of how to leverage a podcast to generate traffic and sales.
Jon Nastor – How to create a popular podcast for more traffic and email subscribers
Jon Nastor is a proud dad, husband and online entrepreneur who loves creating, marketing and selling cool things online.
Even the best products in the world do not sell themselves, it has never happened and it never will. Jon has built his own business and several client’s businesses with his understanding of how to create and build products, and more importantly, take them to market.
Unable since birth to settle for how things should be, he constantly aims to satisfy pains and frustrations with products that make people’s life easier.
He is co-founder of VelocityPage, a WordPress plugin that allows anyone to create beautiful landing pages in minutes – without code.
Jon spent his earlier years travelling coast-to-coast across Canada playing drums in several punk rock bands. Although not a punk in fashion, he has never let go of the D.I.Y. ethic that taught him: if you want something to change, you have to do it, get it done, or stop complaining about it.
HackTheEntrepreneur.com | Twitter
Wes Schaeffer – How to create a successful podcast to grow your business online
Wes Schaeffer is the creator and owner of The Sales Whisperer®, a sales training, marketing and consulting firm with an emphasis on CRM & email marketing software sales, support and optimization. A Southerner by birth, Wes combines common sense with his formal training and attention-to-detail that was pounded into his hard-headed skull during four years at the United States Air Force Academy to help professional salespeople, sales managers, business owners and entrepreneurs achieve nearly miraculous growth fast.
Since 2012 he has been the #1 reseller of the #1 sales and marketing automation software for small businesses. He is the author of “The Definitive Guide To Infusionsoft”and “It Takes More Than a Big Smile, a Good Idea & a Twitter Account To Build a Business That Lasts” and now calls Southern California home with his wife of 20+ years and their 7 children. (Yes, he knows what causes that and he refuses to give it up!)
TheSalesWhisperer.com | Twitter
Day 8 – Paid Media and Funnels
How to Amplify the Reach of Your Best Content With Paid Traffic
Content marketing has become a dominant force in the Internet marketing world.
But did you know that paid traffic can amplify and support your content (and revenue) in ways content alone cannot do?
Larry Kim, Johnathan Dane, Andrew Hubbard, Stephen Esketzis, Valentin Rhad, Justin Mares, Steli Efti will share how you can amplify the reach of your best content with paid traffic.
Andrew Hubbard – The key foundation o creating Facebook ads that can generate a 4000% ROI
Andrew is a digital marketer and Facebook ad strategist. He works with high performing online business owners to help them grow their email lists & sell more products and services using paid traffic. He has worked with successful entrepreneurs including Navid Moazzez, Selena Soo, Claire Diaz-Ortiz, and many more, having at times delivered over 4000% ROI.
AndrewHubbard.co | Twitter
Johnathan Dane – A perfect harmony of content marketing and PPC to skyrocket your growth
Johnathan Dane is the founder of KlientBoost, a California-based PPC agency that’s on a mission to grow companies. He’s been interviewed by Google, webinared by KISSmetrics,and podcasted by Unbounce. Johnathan has also been named the “Conversion Marketer To Watch” by the Unbounce readers.
KlientBoost.com | Twitter | LinkedIn
Larry Kim – How to setup and optimize your Facebook and Twitter ads for a lower cost per acquisition
Larry Kim is the founder of WordStream, a leading search marketing software and services provider based in Boston, managing approximately a half-billion in annual ad spend across over ten thousand customers. He regularly shares his advice and insight with over a million visitors a month at his WordStream Blog and is a top contributor for leading industry publications including Inc. Magazine, Social Media Examiner, Search Engine Land and Social Media Today.
Larry has spoken at or keynoted numerous industry events including INBOUND, SearchLove, SMX, Pubcon, PPC Hero Conference, ClickZ, Marketing Festival, SEMPDX and many others. He was recently named “Most Influential PPC Expert” for 2015, 2014 and 2013 by PPC Hero Blog, and won Top Search Marketing Awards for 2015 from the US Search Awards and Search Engine Land.
WordStream.com | Twitter | Free Gift
Steli Efti – How to create a sales funnel that attracts and converts half your sales by repurposing content
Steli Efti is the co-founder and CEO of Close.io. He’s Silicon Valley’s most prominent sales hustler, a YC alumni, advisor to several startups and entrepreneurs.
Close.io | Twitter | LinkedIn
Stephen Esketzis – How to build paid traffic funnels that convert
Stephen Esketzis is Head Of Content Marketing at Clickfunnels. He is known as the ‘Sales Funnel Architect’ and is a specialist at using paid traffic to generate highly profitable sales funnels. You can also listen to his podcast ‘Marketing on The Move’ and look him up on Facebook.
StephenEsketzis.com | Twitter
Day 9 – Search Engine Optimization
How to Generate More Organic Search Traffic From Google and Bing
Google now processes over 40,000 search queries every second. Getting found on Google can be a major win for your bottom-line.
Dr. Pete Meyers, Matthew Woodward, Ross Hudgens, Ash Faulkes, Benjamin Beck, John Doherty, Tim Soulo, Ben Twitchell, Shae Baxter and Martin Weinberg will teach you step-by-step instruction on how to attract more organic traffic to your blog or website from Google and Bing search.
Ashley Faulkes – Learning the fundamentals of SEO
Ashley Faulkes is an SEO and WordPress specialist and the founder of Mad Lemmings. He focuses on helping businesses make better use of their websites through great content and SEO. His mission in life, at least at the moment, is to teach people how to get found on Google the easy way. When he is not at his desk, he can usually be found in the Swiss alps eating chocolate while mountain biking, hiking, skiing or stand up paddling.
Madlemmings.com | Twitter | LinkedIn
Ben Twitchell – How Mention increased search traffic 373% in 6 weeks
Ben Twitchell is the the Head of Marketing at Mention, a company that helps you to monitor your brand on the web. At Mention, he helped increase their SEO traffic over 350% in less than two months, created content pages which converted on average over 50%, and has curated a webinar with thought leaders like Neil Patel, Sujan Patel, Sam Mallikarjunan, and Rand Fishkin.
Mention.com | Twitter | LinkedIn
Benjamin Beck – The 80-20 of linkbuilding to get ranked in Google
Benjamin Beck is a online marketer who helps companies identify the best online channels to grow their business. After finding which channels work best he creates processes to repeat and scale them successfully.
BenjaminBeck.com | Twitter | LinkedIn
John Doherty – How John Doherty used technical SEO to triple traffic in a month
John Doherty is the founder of Credo, a marketplace connecting businesses with highly vetted SEO, content, and digital marketing professionals. A former agency marketer with Distlled and inhouse marketer with Zillow Group, John now spends his time consulting with enterprise marketplaces and building Credo. He lives in San Francisco and in his spare time he and his wife Courtney explore California on bike, foot, or skis with their large black labrador Butterbean in tow, but only when they are not traveling the United States and world.
GetCredo.com | Twitter | LinkedIn
Martin Weinberg – How to use the ‘pocket’ strategy to uncover traffic-generating keywords
Martin Weinberg is the US Director of Marketing at SEMrush. Prior to SEMrush, Martin helped turn the business objectives for Comcast, Campbell’s, and University of Pennsylvania into actionable tactics. At SEMrush, Martin leads a marketing team that’s driven to help current and future customers optimize results through their suite of advanced competitive intelligence tools.
SemRush.com | Twitter | LinkedIn
Matthew Woodward – How to grow your blog traffic with social signal optimization and review posts
Matthew Woodward is the founder of critically acclaimed blog MatthewWoodward.co.uk and one of the top SEO bloggers in the world. Matthew Woodward engages his audience through detailed step by step tutorials based on over 15 years’ experience online. His blog was HubSpot’s Top 5 Marketing Blog of 2015.
MatthewWoodward.co.uk | Twitter | LinkedIn
Pete Meyers – The future of on-page SEO and how it will impact content marketing
Dr. Pete Meyers is Marketing Scientist for Moz, where he works with the marketing and data science teams on product research and data-driven content. He has spent the past four years building research tools to monitor Google, including the MozCast Project, and he curates the Google Algorithm History, a chronicle of Google updates back to 2003.
Moz.com | Twitter
Ross Hudgens – How to build skyscraper content the right way
Ross Hudgens is the founder of Siege Media, a boutique content marketing agency with a speciality in SEO. Ross’s work has been featured on Moz.com, Search Engine Land, Forbes, AOL, and other media outlets. Ross also speaks at conferences around the world, and has appeared at MozCon, OMCap, ionSearch, LeadsCon, and Seattle Interactive, among others
SiegeMedia.com | Twitter | LinkedIn
Shae Baxter – How to create link-worty content to rank content smarter
Shae provides small business owners, entrepreneurs and bloggers with practical proven strategies to generate more search engine traffic to grow their business and make it easier for clients and customers to discover their work.
Her goal is to help her clients create content that deserves to be served up on Google’s search results page to be the BEST resource on the web.
ShaeBaxter.com | Twitter | LinkedIn
Tim Soulo – The importance of getting natural authoritative links with long-form content
Tim Soulo is the Head of Marketing at Ahrefs and Founder of BloggerJet.
Tim Soulo is a former professional DJ, who quit his career to study content marketing and principles of virality on social media. Check out his Guide To Strategic Writing if you want to get more traffic and sales from your content.
Day 10 – Social Media Marketing
A Step-By-Step Guide to Smarter Social Media Marketing
Did you know that of the 7.4 billion people on earth, 2.3 billion are active on social media?
Andrea Vahl, Laura Roeder, Nathan Chan, Brian Swichkow, Imran Esmail, Ross Simmonds, Liam Austin and Rebekah Radice will show you how to use Twitter, Instagram and Facebook to drive substantial traffic and sales from social media.
Andrea Vahl – How to setup and optimize your facebook ads for higher conversions
Andrea Vahl is passionate about helping small businesses understand and leverage the power of social media to actually grow their business.
Andrea co-authored the book Facebook Marketing All-in-One for Dummies and was the Community Manager for Social Media Examiner for over two years.
She also doubles as, Grandma Mary – Social Media Edutainer, but more about her later. She’s also the co-founder of Social Media Manager School, an online training course that has helped over 500 students learn how to start their own business as a social media manager or consultant.
Andrea loves speaking and training and speak at many events all over the country and on webinars. Find out more about hiring me as a social media speaker. She has been a guest blogger for Social Media Examiner, Copyblogger, and a contributor to iBlog Magazine.
AndreaVahl.com | Twitter
Brian Swichkow – How digital empathy got Mark Zuckerberg to read Brian Swichkow’s article
Brian is a Reddit obsessed social engineer that’s oddly infamous for pranking his roommate with Facebook ads. Long bio: Brian is a Reddit obsessed social engineer that’s oddly infamous for pranking his roommate with Facebook ads. He teaches Digital Empathy within the Ghost Influence community and occasionally makes drunken ideas profitable.
GhostInfluence.com | LinkendIn
Imran Esmail – A step-by-step approach to building growth on Quora
Imran is an accomplished author having self-published over 50 books on Amazon across several genres from veganism to children’ s books. He is the founder at EscapeYourDeskJob.com where he teaches readers how to self-publish books and shares his stories building side businesses. Imran also teaches over 4100 students on Udemy.com across 3 courses and has over 1.5 million views over a variety of topics on Quora.
EscapeYourDeskJob.com | Twitter | LinkendIn
Laua Roeder – How to create Evergreen social media updates that grow your audience
Laura Roeder is the founder of Edgar, a new social media automation tool designed to prevent updates from going to waste. Since 2009, she’s been teaching entrepreneurs how to harness the power of social media marketing and create their own fame at LKR Social Media.
Laura was named one of the top 100 entrepreneurs under 35 in 2011, 2013 and 2014 and spoke at the White House about the value of entrepreneurship.
Laura has spoken at numerous influential industry conferences including, BlogWorld, The South by Southwest Interactive Conference, Real Estate Connect, The Social Communications Summit and Blogher, discussing online marketing, social media, and personal branding. Laura has been seen on Fox News, Forbes.com, CNET, The Los Angeles Times, Fast Company, Mashable, Yahoo Finance and many more publications and media channels.
Laura believes in supporting entrepreneurship around the globe. She has traveled to South Africa as part of the Virgin Unites Branson Centre of Entrepreneurship where she
offered guidance to budding entrepreneurs, and has spoken to students at the University of Southern California and Loyola Marymount University.
MeetEdgar.com | Twitter | LinkendIn
Liam Austin – How to use Instagram marketing to grow your email list and attract more customers
Liam Austin is a digital marketer specialising in strategic partnerships and the founder of Small Today, an online community of 100,000+ small business owners. Liam grew his email list by 48,000 subscribers in less than 9 months by cultivating relationships with influencers.
SmallToday.com | Twitter
Nathan Chan – How to build a large following on Instagram to drive high margin sales
Nathan Chan is the publisher of Foundr Magazine, a digital magazine for young, aspiring and novice stage entrepreneurs. He has had the pleasure of interviewing rock star business leaders to find out what it takes to become a successful entrepreneur.
FoundRmag.com | Twitter
Rebekah Radice – How to create a social media strategy that engages your audience
Rebekah Radice is an award winning content marketer leading innovative, data-driven marketing initiatives.
As the Chief Marketing Officer of Post Planner, Rebekah has been instrumental in building the brand. With over 900,000 total monthly views, 650,000 monthly readers and 200,000 users, Post Planner is the destination for marketers who love driving sales from social media and content marketing.
RebekahRadice.com | Twitter
Ross Simmonds – Slideshare, reddit and the future of internet marketing
Ross Simmonds is a digital marketing strategist who has worked with both startups and Fortune 500 brands. He’s also the co-founder of Crate, a content curation tool and Hustle & Grind an online store for entrepreneurs.
RossSimmonds.com | Twitter | LinkendIn
Day 11 – Influencer Outreach and Partnerships
How to Build Relationships That Will 10x Your Business
Zig Ziglar once said, “You will get all you want in life if you help enough other people get what they want.”
Alex Pirouz, Cathryn Lavery, Travis Ketchum, Navid Moazzez, Tor Refsland and Jon Schumacher will teach you how to win business and influence friends so that you can 10x your business this year.
Alex Pirouz – The 3 step process to creating JV partnerships worth $120,000
Alex Pirouz is an entrepreneur, journalist and founder of Linkfluencer: the world’ s leading online community for LinkedIn training as recognized by Inc and Huffington Post magazine. He founded the business in 2013 with the aim to change and transform the way business owners and entrepreneurs market their business by leveraging the power of LinkedIn.
In a little over two years Linkfluencer has now educated over 14,000 businesses in 30 countries across 55 industries. Linkfluencer was recently rated by Anthill Magazine as one of the top 100 most innovative companies in Australia and won the people’ s choice awards.
Alex is also a columnist for Huffington Post, HubSpot and Entrepreneur magazine.
LinkedInfluence.com | Twitter | LinkedIn
Cathryn Lavery – How to use giveaways and content marketing to promote a sucessful crowdfunding campaign
Cathryn Lavery is a designer, entrepreneur, and writer. She focuses on the intersection of design and entrepreneurship, through the LittleMight blog she hopes to inspire the disbelievers, the business misfits and the starving artists that you can be more than one thing in this life.
Cathryn co-founded BestSelf Co, a company aimed at helping people to become the best version of themselves. She launched on Kickstarter and raised over $322,000.
LittleMight.com | Twitter
Jon Schumacher – The value of highly targeted webminars for making more sales
Jon is a webinar specialist and online marketing coach that walked away from a successful career in healthcare to pursue his dreams of helping his fellow authors, coaches and online entrepreneurs create freedom and make a difference in their online businesses.
Jon is the co-creator of the Webinar Mastery Summit, the premier online conference for webinar marketers.
Under Jon’s tutelage, his clients have earned tens of thousands of dollars in product launch and webinar sales.
Jon has hosted over 200 live webinars with several 5-figure campaigns in the past 3 years and published over 700 marketing and health-related videos. He is the #1 bestselling co-author of Hangouts Marketing Mastery. He has been featured or mentioned on large publications such as the Huffington Post, Entrepreneur, Fox News and the Good Men Project.
JonSchumacher.com | Twitter
Navid Moazzez – How to build your business and blog audience with epic virtual summits
Navid Moazzez is a Swedish writer, speaker, podcaster and consultant who is considered the world’s leading expert in virtual summits.
Navid has been featured on EOFire and dozens of other podcasts and by top media outlets like Business Insider and Entrepreneur.
Website | Twitter
Tor Refsland – How to build relationships fast with top influencers in your niche
Tor is an award-winning blogger who helps online entrepreneurs NETWORK with influencers and position their BRAND so they can attract the right CLIENTS fast.
He got featured on 158 top blogs in his first 14 months of blogging. This year he is being featured in a book with some of the best marketers and bloggers in the world: Seth Godin, Brian Clark, Chris Brogan and Yaro Starak. He was also able to build a relationship with an influencer that has 306 000 people on his email list (and the influencer is willing to promote Tor ́s products).
TimeManagementChef.com | Twitter
Travis Ketchum – How to dominate with contests and earn $12,000 in revenue
Travis Ketchum is the Founder & CEO of ContestDomination™, a powerful and proven lead generator for sales. Between class-leading software and creative training, Travis and his team have helped over 20,000 business owners and marketers generate millions of qualified leads online.
ContestDomination.com | Twitter | LinkedIn | Contest Domination Funnel Formula
Day 12 – Online Communities
How to Attract Raving Fans From Online Communities That Promote Your Content for You
Do you want your fans to help get your content to the world?
Danavir Sarria, Benji Hyam, Alin Vlad, Elvis Malkic and Allen Brouwer will show you exactly how to plant the seed with online communities that boost your content returns and generate more sales and email subscribers.
Alin Vlad – How to promote content with atypical topics
Alin Vlad is a full-stack marketer who specializes in inbound marketing. Alin is part of Heimdal Security, overseeing the online team in Romania. His experience with user acquisition methods, customer flow optimization and content marketing make him a great advisor for people looking to improve their marketing processes.
AlinVlad.com | Twitter | LinkedIn
Allen Brouwer – How to leverage other people’s platforms to rapidly grow your email list
Allen Brouwer is an avid outdoorsman and marketer, approaches his projects with high leverage constantly finding ways to get the most out of himself and his team.
He consistently produces high quality results for his clients and customers with his blue collar work ethic and attention to detail.
He is the co-founder of BestSelf.co, a fast growing productivity ecommerce store, designed to help you live a more efficient and effective life.
Allen focused on promoting kickstarter campaigns, content syndication and email list growth
BestSelf.co | LinkedIn
Benji Hyam – How to find and leverage communities for growing your site traffic
Benji Hyam is the Co-Founder of Grow and Convert. Grow and Convert shares actionable, no fluff content marketing insights for real companies. Previously I ran marketing for two venture-backed startups based in San Francisco. Now I focus on sharing my learnings with others.
GrowAndConvert.com | Twitter
Danavir Sarria – How Danavir Sarria used community marketing to connect with the copywriting elite
For the past 7 years, Danavir has spent most of my time online working in some of the most competitive and cutthroat markets in the world including fitness, dating, self -defense, and business.
He has worked with small businesses making only 3 figures a month, all the way to partnering with 7-figure business owners on massive projects.
Through his copywriting skills, Danavir has skyrocketed the gross revenue of an information publishing business by 625% with just a single 30 day autoresponder series, helped a struggling ecommerce store produce 4 figure product launches with a few emails, and partnered with a fitness model to launch his unique workout program.
CopyMonk.com | Twitter | LinkedIn
Elvis Malkic – How to become a top influencer in online communities
Full time inbound marketing freelancer, with 13 years of professional experience in sales and marketing, B2B and B2C sector. Currently engaged as content marketer at Ahrefs.com, writer at ptengine.com, moderator and member of the board of advisers on inbound.org.
Day 13 – Video Marketing
How to Create Engaging Video Content That Builds Know, Like and Trust and Generates Sales
Amy Schmittauer and Vincenzo Landino will break down for you step-by-step everything you need to know about how to break through the jungle of video marketing so that you can build goodwill with your audience and get them to like you and want to buy from you.
Amy Schmittauer – How to have an engaging personality on camera who builds know, like and trust
Amy Schmittauer is a content and social media marketing “YouTuber”, coach and public speaker. Since March 2011, Amy writes, hosts and produces Savvy Sexy Social, a web show helping rising stars and personalities produce their brand authority. Airing on YouTube, the show has impacted the marketing and strategies of businesses in 179 countries amassing more than 3 million views over 600+ episodes.
Amy’s strategies have led to her career as an internationally-acclaimed public speaker, voted #1 Best Speaker at Social Media Day San Diego 2015 and with high marks at events such as Tropical Think Tank, Hubspot’s Inbound and Social Media Examiner’s Social Media Marketing World.
Vincenzo Landino – How to consistently create high energy video content that converts
Vincenzo Landino is an entrepreneur, speaker and host of the Brand Boost Podcast. He is the the co-founder and Creative Director of Aftermarq, video content consultants, specializing in brand amplification and digital storytelling. With experience as a brand correspondent, Vincenzo’s portfolio includes a 1 billion impression campaign launch for Applebee’s as well as work for Mazda, Kia Motors, Paul Mitchell Schools, Barilla Pasta, DC United, Tinder, and Zoomph.
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